Can Trinity Advertise?

Advertisements are all around us everyday, and they change our actions and views in our everyday lives, whether we realize it or not. Everything about an advertisement matters, and White Space is not Your Enemy points out the little nuances of type, text, color, and design that make an advertisement what it is. After reading the posts from Golombsky and Hagen, I decided to look at some advertisements and posters different organizations post around Trinity.

I took a trip down to our very own Coates University Center and looked at the main cork board for advertisements, and TUFit was the first advertisement that caught my eye. I think the TUFit poster utilizes fonts very well, like mentioned in the "type and color" section of our readings. The headline and logo have contrasting fonts and utilizes different headline fonts well.

There is enough white space so there isn't strain on the eye and the viewers don't feel like they have too much too look at. The poster also utilizes the Om symbol, which is spiritual to the Indian religions. The logo of TUFit also uses the logo basics by adding and building off of a basic shape (a triangle) to design their logo and using simple text. Overall, I think the TUFit advertisement does its job well and attracts people by just the look of their advertisement.

Another advertisement that stuck out in the multitude of posters on the Coates billboard was this one advertising the 2016 Lennox Seminar Lectures. This poster is conveying a lot of information, so it is a lot for the eye to look at, but this advertisement uses one of the suggested font strategies in White Space is not your Enemy. The advertisement uses a bold and different heading text, but uses a more simplistic font for the body information. The simple body font makes it easy to look at even though there is a lot of information to convey.

The third and final advertisement I looked at was this advertisement for the student success center workshops. This advertisement is a lot more information that the previous ones and presents it with ease. The bold text font that presents each workshop makes the advertisement work well. The bold and simple font makes it easy for viewers to find what they are looking for and presents the information concisely.

The student success center also does really well with this advertisement with the columns it uses. This makes it easy for the eye to track back and forth, like White Space is not your Enemy mentions. The dates and times on one side in contrast with the bolded workshops in columns is what makes this advertisement work, especially because it is presenting a lot of information at one time.


Overall, I think the Trinity advertisements around campus do very well at presenting their information concisely and thoroughly. Each advertisement had a different amount of information to present and in different ways, but each did well in different aspects as discussed by White Space is not your Enemy.