In his article Only half the story: Radio drama, online
audio and transmedia storytelling, Lance Dann analyzes the potentials of audio
drama in all its different forms. One of the most popular forms of audio drama
is radio drama. Radio drama serves as a way for radio stations to broadcast
information to a large population of listeners at the same time. There are many
types of radio shows ranging from news to entertainment, and everything in
between.
A popular radio entertainment show that I am familiar with
is called “War of the Roses”. This radio show is broadcasted in multiple
states, however being from Houston I know it as “Roula & Ryan’s Roses”. What
happens on this radio show is the host calls a man offering him a dozen free
roses, and asks who he wants to send them to. Meanwhile, he doesn’t know his wife is on the line listening to their conversation. The host will also ask
the man to say a personal message to go with the roses. The point of this radio
show is to uncover whether the man is cheating on his wife. If he sends them to his wife, then she
knows he is not cheating on her. But, if he sends them to another woman, then
he gets caught and finds out his wife was on the other line the whole
time.
In his article, Lance Dann explains that “Broadcasters
create a schedule in response to the patterns of their audience’s listening”
(143). Roula & Ryan’s Roses is broadcasted every Thursday at 7:00am. This time
is appropriate because at 7:00am many people are in their cars on the way to
work or school. Pertaining to conservative talk, “The Rush Limbaugh Show” is
broadcasted Monday-Friday from 11am-2pm, while “The Sean Hannity Show” is
broadcasted weekdays from 3pm-5pm. These two popular conservative talk shows
are broadcasted at appropriate times because they are scheduled around the
working persons lunch break and drive home.
Something special about radio drama is that the listener “has the freedom to choose when are where they will be listening” (Dunn 146). In the past, people had to tune in to the station on a handheld radio if they wanted to listen to a radio talk show. However, with new technology today, listeners have the ability to tune in to radio talk shows in their car, through their computer, or even on their phone. Therefore, no matter where they are or what they are doing, listeners can be kept up to date on radio drama and current events.
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