The benefit of using direct address is the immediate immersion of the listener into a situation. The situation needs to hold enough drama to engage the listener, and the singer has to make sure the emotion of speaking to someone comes through during the performance. BaileyShea address that pronouns allow for a listen to make a shift from a distant perspective to one of intimacy.
One verse in the song is “I, I got a little paycheck / You got big plans and you gotta move." You can see here the relationship between you and I as the singer is addressing Ophelia. Essentially what this verse is saying is that the artist made money from their time in the spotlight but Ophelia (or fame) has to "move on" because she cannot stay with one person for too long. Comparing this to the analogy, it is basically saying that you are only in the spotlight of fame for a certain time before fame has to move on to someone else, leaving you behind. The Lumineers use pronouns to display the persona of Ophelia, that being fame.
Connecting Ophelia to her persona, The Lumineers use this direct address to create a personal intimacy with the song relating Ophelia to relationships but also relating her to fame. Another line said is “Ah, ah, when I was younger / I, I should’ve known better / And I can’t feel no remorse / And you don’t feel nothing back." The singer here is talking to Ophelia and what we can get from this is that Ophelia is unable to feel emotion meaning that fame really doesn't give back to you emotionally. The message they are giving is that Ophelia is a cold, detached and remote person; basically someone you would not want to be in a "relationship" with.
The person he’s talking to, Ophelia, is similarly unfeeling, which could mean that fame really doesn’t give back emotionally: she’s a cold and aloof person to be in a relationship with. By using this point of view, The Lumineers are able to display two persona's given off by one character, using direct address, making it more personal and more intimate.
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