Monday, February 1, 2016

Naked and Afraid- Graphic Design Edition

We all love to take pictures, whether it be selfies, panoramic photos, snap-chats to a friend, etc. Our phones rarely leave our hands and telltale click of the cell phone camera has become so common we simply ignore it. We share our photos with just about everyone, but have you ever looked at the same photo on multiple devices? Its not the same is it?  Here's something to think about: have you ever realized that your phone itself is a border? When you show your friend that picture, your phone edges and case create a border and you and your friend's attention is temporarily fixated on the picture.

Its now later in the day and you want to show another friend that glorious selfie you took in the bathroom this morning you posted on your blog, but your phone is dead. You bring the picture up on your laptop, but something is different, it doesn't "pop" the way it did on your phone, the colors and lighting are off, and, where do the edges of the picture end? You have just experienced a naked photograph-or, a picture with a transparent background- which is one of the difficulties one might deal with in Graphic Design.

A naked photograph is just one of the many "Sins" that Golombsky and Hagen talk about in White Space Is Not Your Enemy. Programs such a Gimp can create photos like these, and while in some instances, a naked photograph might be helpful, such as implementing a logo on an advertisement, it is not always the best route to take. For example, if your photo takes up the majority of an advertisement, you may want a "hairline border" around the picture to give it the emphasis it may need on a background that matches that of the original picture.

The small details that go into composing an advertisement or website add up to a larger effect on the audience of a piece in the long run. A good advertisement or website will focus and harness the attention of a customer and draw them into the advertisement, peaking their curiosity and maintaining a friendly, "easy on the eyes" approach without making the customer aware they are being lead. This can all be achieved with graphic design, and may be the key to gaining popularity or more viewers. So remember, if your photograph is naked, you should be afraid... of losing viewers!


A funny video I found:



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